Social media marketing is one of the biggest tools you should use for your business if you are not already. However, posting on social is one thing and social media campaign is another thing. You might need a professional to take care of your social media needs.90% of young adults use social media to communicate with brands and to make purchases.
Here are a few tips to help you maximize Social Media Marketing:
Create an audience persona
In marketing you do not speak to a general person, you speak to an individual. An audience persona is the visualization of the ‘person’ representing your ideal audience. The audience persona gives a detailed overview of the target audience. The age, job title, educational background, location, disposable income, and so on. This information will inform the social media platforms and language to use.
Set an objective for the campaign
The goal for a campaign could vary from creating brand awareness, attracting website traffic, increasing engagement, increasing sales, offering customer service, and so on.
Your goals should be measurable at the end of the campaign. So identify your tracking metrics.
This way you can be able to measure your Return on Investment.
Create a budget for the campaign
Once you determine the amount of money you want to spend you can itemize your expenses. You will need to factor in an analytics tool, social media management tools, paid social promotions
Creating a team
For a successful social media campaign, you will need to organize your human resource. You will need a content creator, a graphic designer, and a social media manager at the very least. You can utilize several free tools to make your designs such as canva and pic monkey.
Deciding the platform to use
This will be determined by the target persona created in step 1. For maximum Return on Investment, you need to post where your ideal audience can find you. Consider the goals you want to accomplish with your social media platforms. For example, LinkedIn is great for B2B business.
Great social media content is engaging, informative, and entertaining. Remember the two-thirds rule of social media marketing. Remember to abide by the rule of thirds while operating your social media accounts. A third of the posts should be used to promote your product/services another third to interact with the audience and the other third to share industry news and tips.
Evaluate your analytics
Analytics help you know what works and what does not work for your social media accounts. Analytics help you to identify your strengths and weaknesses. This way you can improve your weak areas.
There are different metrics to evaluate the success of a social media campaign eg. likes, followers, and shares. Tools used for analytics include google analytics for web traffic, social media management tools such as Hootsuite and buffer, and integrated analytics in the social media channels as is the case on Twitter and Facebook.
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